Vitalize dull looking skin with this powerful vitamin loaded serum! The I’m From Rice Serum is formulated with 73% rice embryo extract, which has brightening, whitening and deep moisturizing properties. The Serum contains niacinamide to keep the skin clear and bright. Antioxidants, minerals and vitamins provide an instant glow and improve skin elasticity. Thanks to its light and refreshing texture, the serum leaves a glowy, moist finish. It absorbs quickly into the skin without leaving it sticky. Best to use in combination with other I’m From rice line products.